- Casio announces the launch of the virtual G-SHOCK project, partnering with Polygon Labs.
- The platform reveals that 15,000 limited–edition G-SHOCK creator NFT passes will be distributed via Polygon.
- The project intends to create a simple and frictionless customer experience.
Japanese electronics multinational Casio recently announced the launch of its virtual G-SHOCK project, as part of its 40th anniversary celebration, in collaboration with Polygon Labs. In a press release, Casio revealed that 15,000 limited–edition G-SHOCK creator pass non-fungible tokens (NFTs) would be distributed to customers via Polygon, from September 23, 2023.
Reportedly, the NFT passes grant entry into a Discord channel, enabling participation in various events held in the virtual G-SHOCK community. Casio shared that those who have already applied for a CASIO ID on the official website site will be eligible for the initial stage of NFT pass distribution from September 23 to 26, while public distribution of the pass will follow thereafter, until September 29.
Takahashi Oh, senior general manager of Casio’s Timepiece Division, asserted that G-SHOCK’s virtual project is intended to create a “frictionless and simple” user experience. He elaborated on the vision for the project, stating:
In recent years, with the spread of the decentralized internet known as web3, demand for experiences in virtual spaces has increased. We have launched this initiative to further expand the G-Shock brand by establishing points of contact with previously unreachable segments of the population.
As per the official statement, Casio will also provide an opportunity for users to suggest designs for the G-SHOCK NFT pass. Users will then be able to vote for their preferred designs to become a variant of the pass offered by Casio.
Casio acknowledged Polygon’s capability to facilitate rapid transactions for smooth NFT management. This collaboration marks the latest in a string of major partnerships between Polygon Labs and industry giants that have so far included Starbucks and Adidas.