- Traders revisit the McRib–Bitcoin theory as McDonald’s brings back the sandwich.
- Bitcoin gained post-McRib launch from 2019–2024, but dropped 21% after the 2025 release.
- BTC fell over 5% in the last 30 days, it trading just below the $80,000 mark.
Crypto traders are bringing back one of the weirdest market memes in the Bitcoin community, as McDonald’s gets ready to relaunch the McRib for a limited time on October 27.
The theory suggests that whenever the sandwich returns, Bitcoin prices tend to go up. This has sparked memes and discussions across social media and trading apps about whether the fast-food menu item might predict another crypto price surge.
Crypto fans have tracked Bitcoin’s price after the McRib’s return for years. From 2019 through 2024, Bitcoin eventually traded above its price on each year’s McRib release date, although the timing and size of those gains varied.
A few of these periods saw particularly massive gains. Bitcoin staged large price rallies after the sandwich came back in 2020 and 2023, while the 2021 return lined up with a market surge that hit brand-new highs before experiencing a deep drop.
However, the pattern didn’t hold up as expected after the 2025 release. Bitcoin’s price dropped afterward and was still down about 21% from its release-day price when the latest report came out, though a full 12 months hadn’t passed yet.
Follow us on X for real-time crypto updates.
Bitcoin’s Market Conditions Matter More
The McRib is coming back at a time when Bitcoin is already dealing with short-term market pressure. According to CoinMarketCap data, the cryptocurrency was trading near $80,000 on October 26 after three straight weeks of declines.
What’s more, Bitcoin has recorded an over 5% decline in the last 30 days and is currently trading slightly below $80,000.
At the same time, traders are keeping a close eye on the Federal Reserve’s meeting on October 27-28 to see where interest rates might be headed. Most experts predict rates will stay the same even as high inflation remains a concern.
In the end, the McRib pattern is best treated as a fun crypto joke rather than a real way to predict prices. Even if Bitcoin happens to go up after the sandwich comes back, simple timing doesn’t mean one caused the other.
For now, investors should pay much closer attention to central bank interest rates, ETF flows, and overall market trends instead of fast-food menus.
Subscribe to our YouTube channel for the latest crypto news.
Related: Bitcoin Faces Fed Decision, PCE Data and $11B Options Expiry
Disclaimer: The information presented in this article is for informational and educational purposes only. The article does not constitute financial advice or advice of any kind. Coin Edition is not responsible for any losses incurred as a result of the utilization of content, products, or services mentioned. Readers are advised to exercise caution before taking any action related to the company.
