- Truth API will give financial firms faster access to market-moving Truth Social posts.
- The feed will initially track 10 influential accounts and include posts dating to 2022.
- Trump Media sees data licensing as a new revenue stream but faces public ethics scrutiny.
Trump Media & Technology Group will launch Truth API on August 1. The service gives banks and trading firms faster access to major Truth Social posts. It targets companies where brief information delays could affect trading decisions.
According to an Axios report, the feed will initially cover 10 influential accounts, including President Donald Trump. Trump Media said clients will receive posts faster than users relying on standard platform notifications.
Truth Social Expands Into Data Licensing
Truth API is aimed at algorithmic traders, financial institutions and market-data firms. These groups often track political statements that could quickly move stocks, currencies, bonds and commodities.
The service would run around the clock and include an archive of posts dating back to 2022. Trump Media said several customers had signed up before the launch, but it did not reveal their names or pricing terms.
Interim Chief Executive Kevin McGurn said markets already react to posts published on Truth Social. He expects the new product to generate recurring revenue as more firms seek direct access to market-sensitive content.
The launch marks Trump Media’s first step into data licensing. It also creates another revenue channel as the company expands beyond advertising, subscriptions and social media services.
Trump has used Truth Social to announce policy decisions and comment on trade disputes. His posts on tariffs and restrictions involving China have triggered swift reactions across international markets.
Trump Media said some companies had collected Truth Social data without permission. According to the company, those firms violated its terms of service by scraping posts and reselling the information.
Truth API Draws Scrutiny Over Trump’s Business Ties
Interim CEO Kevin McGurn said Trump Media would make unauthorized data collection more difficult. The company wants institutional clients to use its licensed feed instead of relying on third-party monitoring tools.
The product has also drawn criticism over the connection between presidential communications and Trump-linked business interests. Economist Peter Schiff highlighted that the service as another example of Trump using his public office for personal financial benefit.
However, Truth Social was created after X and Facebook suspended Trump’s accounts following the January 6, 2021, Capitol riot. The platform was announced later that year and launched publicly in 2022.
Trump Media began trading on Nasdaq under the DJT ticker on March 26, 2024. The listing followed its merger with a special-purpose acquisition company.
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