- Bitget CEO Gracy Chen unveiled a Universal Exchange strategy focused on AI and tokenization.
- Bitget’s H1 2026 data showed 52% of users invested in both stocks and cryptocurrencies.
- Growing demand for multi-asset investing is shaping Bitget’s platform evolution.
Bitget CEO Gracy Chen has released her mid-year address, outlining the company’s strategy for the second half of 2026 and beyond. The exchange is positioning itself as a Universal Exchange (UEX), with a long-term vision centered on tokenization, artificial intelligence, and seamless access to multiple financial markets through a single platform.
According to Chen, Bitget is moving beyond its role as a traditional crypto exchange to build a financial ecosystem that connects crypto assets with traditional markets.
Toward Multi-Asset Investing
Bitget said user activity during the first half of 2026 points to demand for investments beyond cryptocurrencies. According to the company, 52% of users now hold both stocks and cryptocurrencies. Another 35% invest in gold and other precious metals.
Meanwhile, 51% have adopted AI-powered trading tools, showing strong interest in automated investing and portfolio management.
Bitget believes these trends show increasing demand for platforms that bring multiple asset classes together in one place.
Universal Exchange Strategy Aims to Remove Market Barriers
Rather than becoming an “asset supermarket,” Bitget said its goal is to remove the barriers between different financial markets.
The strategy is built on four core principles: improving capital efficiency, expanding access to global assets through a crypto-native platform, increasing investment opportunities with tokenized assets and pre-IPO offerings, and simplifying trading through AI-powered automation.
Chen said the company has already evolved beyond its original role as a crypto exchange.
“Our focus has pivoted from being a crypto exchange to a holistic universal provider. Our platform removes barriers that divided financial markets for decades. Users can now access crypto, stocks, CFDs, gold and do more with their capital 24/7.”
AI and Tokenization Drive Future Growth
Chen reiterated her belief that tokenization will reshape global capital markets. She pointed to her “10% tokenization vision” and highlighted products such as Stock+ and Reality as early examples of using blockchain infrastructure to make investing more accessible.
Artificial intelligence remains the second major pillar of Bitget’s roadmap. The company expects AI to evolve beyond market analysis into autonomous trade execution. Users would be able to set investment goals and risk preferences, while AI systems monitor markets and execute trades automatically.
Bitget said it now has more than one million AI trading users and over one million copy trading users. The growth follows the rollout of AI products, including GetClaw and the GetAgent Playbook.
Expanding Access to Global Investing
Chen said Bitget’s long-term mission extends beyond traditional finance. According to the CEO, the company is shifting from helping the unbanked gain financial access to helping more people participate in global investment markets. She described the transition as moving from “banking the unbanked” to “brokering the unbrokered.”
Related: Bitget Launches Cross-Asset UEX Futures League With Crypto and CFD Trading Competition
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