- Companies added 115,000 BTC in Q2 2026, the largest increase among all Bitcoin holder groups.
- Individual investors sold 78,000 BTC, marking the biggest decline across all holder categories.
- Corporate treasury strategies are becoming a major force shaping long-term Bitcoin ownership.
Bitcoin ownership has changed massively toward businesses in the second quarter of 2026. Data from River and BitcoinTreasuries shows companies added 115,000 BTC during the quarter, the largest increase among all holder groups.
Funds and ETFs added another 11,000 BTC, while governments reduced their holdings by 2,000 BTC. Individual investors recorded the biggest decline, cutting 78,000 BTC from their balances.
The change points to a market where public companies are absorbing coins that retail investors are selling. Corporate balance sheets are becoming a larger part of Bitcoin demand, while institutional investment products continue to add exposure at a slower pace.
The trend also shows that Bitcoin ownership is becoming more concentrated among long-term entities rather than individual traders.
Bitcoin Is Moving Into Corporate Treasury Strategies
Companies are increasingly treating Bitcoin as a reserve asset instead of a speculative investment. Rather than keeping all excess cash in bank deposits, money market funds, or short-term government bonds, some firms are allocating a portion of their treasury to Bitcoin.
The main reasons remain consistent. Bitcoin has a fixed supply of 21 million coins, making it attractive to companies looking to protect purchasing power against inflation. Others use it to diversify reserves away from cash, attract investors looking for Bitcoin exposure, or position themselves as digital asset-focused businesses.
For most companies, Bitcoin still represents a small share of treasury reserves. A growing group of dedicated Bitcoin treasury firms has taken the strategy much further, raising capital through debt, equity offerings, and operating cash flow primarily to accumulate more BTC.
Public companies now collectively hold more than one million Bitcoin, making corporate treasuries one of the largest ownership groups in the market.
Strategy and Metaplanet Continue to Expand the Model
The corporate treasury model was established by Strategy, formerly known as MicroStrategy. The company has accumulated 843,755 BTC through a combination of direct purchases, at-the-market share sales, and convertible debt offerings.
Japan’s Metaplanet has become the strongest example of the Bitcoin treasury strategy outside the United States. The company now holds 43,000 BTC and continues to secure new funding to expand its reserves.
Its latest move gives subsidiary Bitcoin Japan access to financing of up to ¥9.66 billion ($59.5 million) through zero-coupon convertible bonds and stock acquisition rights. However, only ¥662 million (about $4 million) has been earmarked for immediate Bitcoin purchases.
The remaining financing is expected to support broader business expansion and investment activities rather than direct BTC buying.
The second-quarter data highlights a continued shift in Bitcoin ownership toward corporations. As businesses expand their BTC reserves while retail investors reduce exposure, public companies are becoming an increasingly important source of long-term demand. With firms like Strategy and Metaplanet continuing to raise capital for future purchases, corporate treasuries are likely to remain one of the key forces shaping Bitcoin’s ownership landscape.
Related: Bitcoin Holds Near $65K as Institutional Demand Weakens Across Key Market Segments
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